How It All Started
Look, I'll be straight with you - this whole thing started because I was fed up with traditional gym culture. Back in 2019, I was training athletes who kept hitting walls in their performance, dealing with chronic inflammation, and burning out faster than they should've been.
I'd been experimenting with cold exposure myself after tearing my rotator cuff. Nothing else was working, honestly. Physical therapy helped some, but it was the cold plunges and cryotherapy sessions that really turned things around. Not just the injury - my whole approach to training shifted.
So I thought, why not build something different? A place where we're not just pushing weight around but actually understanding recovery at a deeper level. Where cold isn't something you avoid - it's a tool you master.
Started with a small warehouse space on Burrard, one cryo chamber, and maybe six clients who trusted me enough to freeze their butts off at 6 AM. Now we've got world-class athletes, weekend warriors, and everyone in between coming through our doors.
We're not here to coddle anyone or sell quick fixes. This is about real work, real science, and yeah - real cold. If you're looking for easy, there's plenty of other gyms. But if you want results that actually stick? That's what we do.
Marcus Chen
Founder & Head Coach
Our Evolution
2019
The Beginning
Opened our doors with a single cryotherapy chamber and basic training equipment. Started with 6 founding members who believed in the vision.
450
sq ft facility
6
founding members
2020
Cold Immersion Program
Added cold plunge pools and developed our signature Cold Exposure Conditioning protocol. Word started spreading through Vancouver's athletic community.
85
active members
3
cryo chambers
2021
Olympic Expansion
Built out our Olympic lifting platforms and brought on specialized coaches. Started training our first professional athletes preparing for major competitions.
12
pro athletes
200+
members
2022
Performance Lab
Launched our Sports Performance Lab with VO2 max testing, body composition analysis, and personalized nutrition coaching. Expanded to 3,200 sq ft.
3,200
sq ft facility
8
coaches on staff
2023
Recognition
Named "Best Alternative Training Facility" by Vancouver Fitness Magazine. Our members brought home medals from national and international competitions.
45
competition medals
380
active members
2024-2025
Today & Beyond
Continuing to push boundaries with cutting-edge recovery tech and proven training methods. We're not done evolving - just getting started.
500+
members strong
15
expert coaches